Privacy Policy

This Privacy Policy explains how Behind the Search ("we", "us", "our"), operated by Pratibha Sahani, collects, uses, and protects personal information when you visit behindthesearch.in or subscribe to our newsletter. By using this website, you agree to the practices described here.

Who We Are

Behind the Search is a free SEO tools and guides platform. The data controller for your personal data is:

Pratibha Sahani
Website: behindthesearch.in
Contact: behindthesearch.in/contact-us

Data We Collect

We collect minimal data. Here is what we may collect and why:

• Email address — when you subscribe to our newsletter
• First name — optional, to personalise your emails
• IP address & browser data — collected automatically by our hosting server and analytics tools for security and performance
• Usage data — pages visited, tools used, time on site (anonymised)

We do not collect payment information, identity documents, or sensitive personal data. Our SEO tools do not require you to log in or share personal details.

How We Use Your Data

We use the data we collect only for:

• Sending you the newsletter and email updates you subscribed to
• Improving our website, tools, and content based on usage patterns
• Ensuring the security and technical operation of our website
• Complying with applicable legal obligations

We do not sell your data to third parties. We do not use your data for targeted advertising.

Email Marketing

If you subscribe to our newsletter, you give us consent to send you periodic emails containing SEO tips, new tool announcements, blog updates, and relevant information about Behind the Search.

Your consent is the legal basis for processing your email for marketing (Article 6(1)(a) GDPR). You can withdraw this consent at any time.

To unsubscribe: Click the unsubscribe link in any email we send, or contact us directly. We will remove you promptly.

Third-Party Data Processors

We use the following trusted third-party services that may process your data on our behalf:

• Brevo (formerly Sendinblue) — our email marketing platform. Your name and email are stored on Brevo's servers to send newsletters. Brevo is GDPR-compliant and acts as a data processor under our instructions. Brevo Privacy Policy →
• Hosting provider — processes IP addresses and server logs to deliver the website securely.
• Google Analytics / Search Console — anonymised analytics to understand how users interact with our tools and content.

We only share data with third parties to the extent necessary to operate the services you use.

Cookies & Analytics

This website may use cookies for basic functionality and to understand traffic patterns:

• Essential cookies — required for the website to function
• Analytics cookies — anonymised page view and tool usage data. These do not identify you personally.

You can control cookies through your browser settings. Disabling non-essential cookies will not affect your ability to use our SEO tools.

Your Rights

Under the GDPR (for EU users), India's Digital Personal Data Protection Act 2023, and other applicable laws, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — request deletion of your personal data
• Withdraw consent — unsubscribe from emails at any time without penalty
• Portability — receive your data in a machine-readable format
• Object — object to certain types of processing

To exercise any right, contact us via our contact page. We will respond within 30 days.

Data Retention

We retain your email address and name for as long as you remain subscribed. When you unsubscribe, we remove your data from our active mailing list. Server logs are retained for a limited period for security purposes and then deleted.

Children's Privacy

Behind the Search is intended for adult users and SEO professionals. We do not knowingly collect personal data from anyone under the age of 16. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

Contact Us

For privacy-related questions, data requests, or to exercise your rights:

We may update this Privacy Policy occasionally. Changes are reflected with a new "Last updated" date at the top of this page.