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What Is an SEO Audit?
An SEO audit examines every on-page, technical, and content signal that Google uses to evaluate a page. It identifies what's working, what's broken, and what's missing — then prioritises fixes by impact.
Most ranking problems trace back to a small number of fixable issues: missing title tags, broken canonical tags, noindex on pages that should be indexed, missing schema, slow server response times. An audit surfaces all of them at once so you can fix in order of priority rather than guessing.
Professional SEOs run audits on every important page before publishing, after any site migration, after a core algorithm update, and any time a page drops in rankings. Our tool makes that process instant — no spreadsheet, no Chrome extensions, no paid subscription.
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Title Tags: Your Most Valuable On-Page Element
The title tag is the single most important on-page SEO element. It tells Google what a page is about, appears as the blue link in search results, and is the primary factor in click-through rate. A well-written title with the target keyword near the front, kept between 50–60 characters, consistently outperforms pages with missing, duplicate, or truncated titles.
Our audit checks title presence, character length, and SERP truncation risk. A title over 60 characters gets cut off by Google with an ellipsis — damaging CTR and keyword visibility. A title under 30 characters signals thin content. Getting your title right is the fastest single fix most pages can make.
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Meta Descriptions: The CTR Lever Google Ignores (and You Shouldn't)
Google officially says meta descriptions are not a ranking factor. That's true — but they are a CTR factor, and CTR indirectly influences rankings through user engagement signals. A well-written meta description between 120–158 characters that promises value and includes the target keyword can meaningfully increase the percentage of searchers who click your result over a competitor's.
When a meta description is missing, Google auto-generates one by pulling random text from the page — usually an awkward fragment that reduces CTR. Writing your own description is always better than letting Google guess.
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Heading Structure: How Google Understands Your Content
The H1–H6 heading hierarchy is how Google parses the structure and topic coverage of a page. A single, keyword-rich H1 at the top tells Google the primary topic. H2 subheadings tell it the subtopics. H3s and below add depth and specificity. This structure directly feeds into Google's understanding of topical authority.
Common heading mistakes our audit catches: pages with no H1 (Google has to guess the topic), pages with multiple H1s (dilutes the primary signal), pages with no H2s on long content (flat structure that looks thin to crawlers), and heading text that doesn't include target keywords.
The heading map tab in our tool visualises your full heading tree so you can spot hierarchy gaps at a glance — a feature even paid tools often bury.
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Canonical Tags: Preventing the Duplicate Content Trap
A canonical tag tells Google which version of a URL is the "official" one. Without it, Google may encounter the same content at multiple URLs — with and without trailing slash, with and without www, with different UTM parameters — and split ranking signals across them instead of concentrating them on one.
Our audit checks three things: whether a canonical exists, whether it's self-referencing (correct for most pages), and whether it points to a different URL (which may be intentional or may be a misconfiguration costing you rankings on that page). A wrong canonical is one of the most common and impactful technical SEO mistakes on the web.
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Robots Meta & Noindex: Is Your Page Actually Indexable?
A single <meta name="robots" content="noindex"> tag removes a page from Google entirely — no rankings, no traffic, no impressions. It sounds obvious that you'd know if this was present, but it's one of the most common silent traffic killers we find in audits. It gets added accidentally during development, staging migration, or plugin misconfiguration and never removed.
Our tool checks both the HTML meta robots tag and the X-Robots-Tag HTTP header — a separate mechanism that many tools miss entirely. We also flag nofollow in the robots meta, which blocks PageRank from flowing to other pages through internal links. If your page has noindex, it doesn't matter how good the content is — it cannot rank.
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Schema Markup: Unlocking Rich Results in Google
Schema markup (structured data in JSON-LD format) gives Google explicit, machine-readable information about your page's content. Add Article schema and Google knows it's an article. Add FAQPage schema and Google may show your answers directly in the SERP as expandable accordion items. Add BreadcrumbList and your URL gets replaced by a clean breadcrumb path in the results.
Rich results consistently earn higher CTR than standard results — sometimes 20–30% higher for the same ranking position. Pages with no schema are leaving rich result opportunities on the table. Our audit detects all JSON-LD blocks, identifies their types, and shows the raw markup so you can validate it against Google's requirements — then link directly to our Schema Generator to build what's missing.
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Page Speed & Core Web Vitals: The Ranking Signal You Can Feel
Since Google's 2021 Page Experience update, page speed is an official ranking signal. Specifically, Core Web Vitals — Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) — are measured for every page in Google's index and factor into rankings.
Our audit measures server response time (TTFB) as a direct indicator of server performance, HTML page size, and image dimension declarations (missing width/height attributes are a primary cause of CLS). A page that takes over 3 seconds to respond is already losing rankings to faster competitors, regardless of content quality. Use our Webpage Size Checker for a deeper performance audit.
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Open Graph & Social Tags: Don't Let Your Pages Look Broken When Shared
When someone shares your URL on LinkedIn, Facebook, WhatsApp, or Twitter/X, the platform reads your Open Graph tags to generate the preview card — the image, title, and description that appears in the post. Without these tags, platforms generate their own preview using whatever they find first, which is often the wrong image, a navigation element as the title, or nothing at all.
A broken social preview is a broken first impression. Every click from social media starts with the preview card — make it count. Our audit checks for og:title, og:description, og:image, og:type, twitter:card, and twitter:title.
