Which schema types does Google actually use for rich results?

Google uses Article, FAQPage, HowTo, Product, AggregateRating, LocalBusiness, Event, Recipe, BreadcrumbList, WebApplication, VideoObject, and JobPosting among others. Each unlocks specific features in search results. The most broadly applicable are BreadcrumbList and Article or WebPage.

Can I have multiple schema types on one page?

Yes. Most pages should have multiple schemas. A typical blog post page would benefit from Article, BreadcrumbList, and potentially FAQPage. A product page might have Product, BreadcrumbList, and AggregateRating. Use an @graph array to include multiple types in a single JSON-LD script tag.

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Q: What is schema markup and why does it matter for SEO?

Schema markup is structured data code (usually JSON-LD) added to a webpage that helps Google understand what the content is about. It can unlock rich results in search like star ratings, FAQ dropdowns, breadcrumbs, and How-To steps, which increase click-through rates and improve visibility.

Q: Is JSON-LD the best format for schema markup?

Yes. Google officially recommends JSON-LD as the preferred format. It is placed in a script tag in your page head, does not touch your visible HTML, and is the easiest to add, update, and maintain. Microdata and RDFa are supported but significantly harder to manage.

Q: How do I add the generated JSON-LD to my website?

Copy the generated JSON-LD code and paste it inside a script tag with type application/ld+json in the head section of your HTML. In WordPress, use a plugin like Rank Math or add it directly to your theme. In Shopify, add it to your theme.liquid file.

Enter any webpage URL. Our AI scans the page, detects what structured data is already there, finds what is missing, and generates ready-to-use JSON-LD code for Google rich results.

AI-powered analysis Detects missing schemas Ready-to-copy JSON-LD 100% free, no login

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Page Analysis

Full schema audit

⚡

Missing Schemas

With priority levels

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JSON-LD Code

Copy and paste ready

Analyse a Webpage

Enter any public URL and get a full schema audit with AI-generated JSON-LD code.

Webpage URL

Fetching page...

Works on any public webpage. Results include existing schema audit, missing schema suggestions, and copy-ready JSON-LD code.

Page detected as: Unknown

Key Insights

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Existing Schemas

Checking...

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Schema Score Breakdown

Current vs potential after fixes

Missing Schema Markup

How It Works

Three Steps to Better Schema SEO

Our AI reads your page, understands its content type, and generates the exact structured data Google needs.

Enter Your URL

Paste any public webpage URL into the tool. Our crawler fetches the page content, existing JSON-LD schemas, page title, and meta description in seconds.

AI Analyses Everything

Our AI reads the page content, identifies the page type (article, product, tool, local business, etc.), checks existing schemas for accuracy, and determines what is missing and why it matters.

Copy Your JSON-LD

Every missing schema comes with ready-to-use JSON-LD code pre-filled with your page data. Copy individual schemas or copy all at once into a single script block.

Schema Types

Which Schemas Unlock Rich Results?

Different schema types tell Google different things. Here are the most impactful ones for SEO.

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Article

For blog posts, news articles and editorial content. Helps Google understand authorship, publish dates, and content type for better indexing.

Article, BlogPosting, NewsArticle

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Product

Unlocks price, availability, and star rating display in search results. One of the highest ROI schemas for ecommerce pages.

Product, AggregateRating, Offer

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FAQPage

Enables expandable FAQ dropdowns directly in Google search results, increasing the size of your listing and click-through rate.

FAQPage, Question, Answer

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LocalBusiness

Tells Google your business address, phone, hours, and type. Improves local search visibility and Google Business Profile signals.

LocalBusiness, PostalAddress

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BreadcrumbList

Shows your site navigation path in Google search results. Improves user experience in SERPs and helps Google understand site structure.

BreadcrumbList, ListItem

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WebApplication

For web tools, calculators, and SaaS products. Communicates the application type, platform, and pricing to search engines.

WebApplication, SoftwareApplication

FAQ

Schema Markup Questions Answered

What is schema markup and why does it matter for SEO?+

Schema markup is structured data code added to your webpage that helps Google understand what your content is about. It can unlock rich results like star ratings, FAQ dropdowns, breadcrumbs, and product prices in search results, which increase click-through rates. Pages with relevant schema markup also send stronger topical signals to Google's algorithms.

Is JSON-LD the best format for adding schema markup?+

Yes. Google officially recommends JSON-LD as the preferred structured data format. It sits in a script tag in your page head, does not touch your visible HTML, and is the easiest format to add, update, and maintain. Microdata and RDFa work too but are much harder to manage.

How do I add the generated JSON-LD to my website?+

Copy the generated code and paste it inside a script tag with type application/ld+json in the head section of your HTML. In WordPress, use a plugin like Rank Math or add it to your theme. In Shopify, add it to theme.liquid. You can verify it worked using Google's Rich Results Test tool.

Can a page have multiple schema types at once?+

Yes, and most pages should. A blog post benefits from Article, BreadcrumbList, and possibly FAQPage. A product page should have Product, BreadcrumbList, and AggregateRating. Use an @graph array to include multiple schemas in one script tag. Google reads and processes all of them.

Does schema markup directly improve Google rankings?+

Schema markup is not confirmed as a direct ranking factor but it improves click-through rates significantly when it triggers rich results. Higher CTR means more traffic from the same ranking position. Schema also helps Google better understand your content, which can indirectly improve how relevant your page appears for target queries.

What happens if my schema markup has errors?+

Invalid schema will not trigger rich results and Google may show warnings in Search Console. Common issues include missing required fields, incorrect data types, and schemas that do not match the visible page content (which Google calls spammy structured data and may penalise). Our tool flags incomplete or problematic schemas found on the page.

Schema Markup Generatorand Analyser

Three Steps to Better Schema SEO

Which Schemas Unlock Rich Results?

Schema Markup Questions Answered

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Schema Markup Generator
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